MeritFound
INDEPENDENT BUSINESS. FRESH PERSPECTIVE.
MeritFound takes a fresh, evidence-based look at how your business attracts customers, earns trust, competes and operates. Helping you identify overlooked opportunities and make more informed decisions about profitability.
OUR APPROACH
Real businesses. Real opportunities.
Every independent business has strengths worth protecting and opportunities worth exploring.
MeritFound provides an independent, structured assessment of publicly observable business evidence to identify what’s working, what deserves attention, and where opportunities may exist.
Our focus goes beyond online visibility. We examine factors that can influence customer enquiries, trust, conversion, competitive positioning, and operational effectiveness.
01
More qualified enquiries
Help the right customers understand why your business is a good fit.
02
Better conversion
Identify friction between initial interest and taking the next step.
03
Stronger customer trust
Make your strengths easier to see and believe.
WHAT WE LOOK AT
Five areas. One clearer picture.
01
02
What your reviews, reputation and public presence say about your business.
03
04
05
44 structured checks across five assessment categories.
HOW IT WORKS
A straightforward path to clarity.
The assessment primarily uses publicly available information. It does not require access to private financial records.
WHAT YOU RECEIVE
A clear picture. Practical next steps.
The MeritFound Opportunity Audit brings your findings together in a useful, easy-to-follow format.
An eight-page assessment report
A structured scorecard
Findings supported by documented evidence
Recognition of existing business strengths
Three prioritised opportunities
Practical recommendations for further action
MeritFound
ILLUSTRATIVE SAMPLE
Your Opportunity Audit.
An example of how MeritFound presents evidence, findings and practical priorities.
FOUNDING-CLIENT OFFER
Founding-Client Opportunity Audit
AUD $249
One-off assessment. No ongoing contract. Clear findings and practical recommendations.
MEET THE FOUNDER
Meet Jason O’Grady
A fresh pair of eyes. A practical point of view.
I’m Jason O’Grady, founder of MeritFound. I believe independent businesses deserve clear, useful answers about where they stand and what opportunities may be worth exploring. They don't need another sales pitch promising everything under the sun.
My approach is straightforward: look carefully, document what we find, recognise what’s already working, and recommend improvements only when the evidence supports them.
A PERSONAL NOTE
— Jason O’Grady
CONTACT
Ready to discover what’s being overlooked?
Tell us a little about your business, and let’s start a conversation about the opportunities worth exploring.